Go Green Expo & Budburst, natural wine & food festival
One weekend in Wellington. Two great events focused on authenticity, sustainability and engaging consumers.
The popular [Go Green Expo] returned to Wellington for its 4th year with 130 stall holders showcasing their wares. It was great to see newly certified licensees Good Buzz Kombucha and their freshly pressed BioGro logo as one of the very popular stall holders on the day. Event organisers made a clear distinction on the day between certified organic and non-certified. A clear sign, to us at least, that consumers want that distinction up-front and center when they're making their purchasing decisions.
Meanwhile over at the first-run Budburst punters were treated to a more informal, festival atmosphere where they could meet winemakers, sample nearly 60 natural wines on offer, attend info sessions, dance along to the live bands or sample some local food. All the wines on offer were made from organically or biodynamically grown grape with little else added or taken away. A fantastic first year effort and an event we hope to see run again!
The success of long running events and the appetite for new consumer-focused organic events speaks volumes about consumers wanting more ethical and accountable products and services readily available, from wine to food, to health & beauty products and beyond.