New Zealanders Care About Sustainability
Young people are the new drivers of sustainable consumerism and New Zealanders are becoming increasingly conscious of their environment, according to the 2014 'Better Business' report.
This is the sixth year Colmar and Brunton have monitored our perceptions, behaviours and actions around sustainability.
It seems when we get down to it, kiwis really do care with 78% of people now believing that it’s important to grow and market food that’s organic and GE free!
Change is certainly in the air. Organics, we can all agree, is a burgeoning industry that will only continue to thrive and grow in popularity. New Zealanders are far more conscious of what they eat, where their food comes from and what they put on their skin then they were even a few years ago. The recent stats back this up.
This change in thinking is an opportunity for BioGro and buyers of organics to educate consumers on how to identify genuine organic produce. It’s as simple as looking for our logo.
In New Zealand, anyone can label or promote a product as organic or natural as long as it meets fairtrade requirements. We don't think this is good enough.
The BioGro logo is on many well-known products seen on retail shelves today. Our trademark assures consumers that the organic products they buy are truly free of GMO, animal testing, the routine use of pesticides and chemicals and are ‘good for you’ in every sense of the word.