Less By Nature is a Health and Body Care brand dedicated to providing skincare products for mothers and babies. This family-run business was initially created back in 2015 after the birth of their first born baby. With a lack of Organic and Natural products available to their child, they decided to take matters into their own hands by creating their own array of products.
Through extensive research, they noticed a lot of market greenwashing took place within the sector as brands claim to be organic or natural with no certification to prove this. Knowing that this is misleading, and realising they themselves were also greenwashed - Less By Nature was determined to stand out from the crowd with a claim that is trustworthy, by turning to BioGro to provide Organic Certification for their products.
As a start-up, costs associated with the business itself can be challenging and even more so when looking for a Third Party Agency to certify your products to organic standards. Less By Nature approached BioGro New Zealand at the beginning of 2017, and paid a small charge to have an Initial Contact Meeting.
"For a small cost, their experienced auditor took us through the difficulties and challenges of certification, so we could analyse if it was possible for us to go through with it."
With advice and guidance the whole way through the process, Less By Nature saw the real benefits of becoming certified organic.
"The whole process was smooth with very clear guidance and documentation, which meant we weren't going back and forth all of the time."
Aspects of BioGro NZ really stood out for Less By Nature;
"There is a certain status that is trusted with transparent standards that are widely accepted across the world. Once we decide to go into exporting, BioGro will be able to provide these opportunities overseas"
"We like that BioGro is a non-profit organisation. We know that they are working in organics because they believe in what they do."
"They charge much less than other certifiers which was extremely beneficial for us as a small business starting out"
Less By Nature has 6 products in total, 3 are certified organic and 3 are certified to the NATRUE programme facilitated by BioGro and all 6 are certified Non-GMO. With certification they have noticed much higher interest from stockists, and have already received enquiries from overseas due to their automatic listing on the BioGro website. Organic is something they are extremely passionate about, and having the ability to provide this authenticity to customers is of the upmost importance to Less By Nature.