Pauling Industries (BioGro No.5302)
Pauling Industries makes organic health and beauty products for organic brands such as Antipodes. Founded by Paul Chan in 1995, it was the first organic-certified cosmetic manufacturers in New Zealand. While it started out in cosmetics, it has since moved to make a whole range of organic products for customers in the organic health and beauty sector, as well as diversifying into organic food and supplements. Its interest in R & D has seen it receive a FRST government grant to research natural extracts such as kiwifruit for use in health and beauty products. It points to its interest in transparency as the main reason for its decision to become certified-organic.
Before being certified organic, I [James Collie of Pauling Industries, Auckland] felt like the word ‘organic’ was being walked all over.
Anyone can use it (organic), and we wanted our customers to know that we really are organic – that we’re honest and have integrity. Being certified-organic is proof of these things.
Our founder and owners have always lived by an organic philosophy so going through the process of organic certification seemed like an obvious step. Organic certification had to happen – it’s a major point of difference, it’s what we knew our customers wanted.
We wanted to work alongside people who are as passionate about organics as we are – people who are willing to walk with us through the process, give us advice when we need it and not put up brick walls. Our relationship with BioGro is positive and easy.
With 28 staff behind us, the business is committed to pushing organics as hard and far as it can. We want to ‘get organics out there’ as effectively as possible. Our ability to ‘clinically prove’ our products is getting really positive feedback. This is reflected by a significant increase in demand for our products and services.
New Zealand’s economic recession has taken its toll on many businesses but we have more than doubled our production of organic health and beauty products over the past 2 years, while demand for our non-organic products has been as per usual.
Being able to stand by what we believe in is fundamental to our success. In New Zealand someone can make a health & beauty product with .01% organic ingredients and claim it as ‘organic’ and that doesn’t seem right.We believe labelling legislation and regulations in New Zealand need to change.
In the meantime, organic advocates like BioGro take this issue into its own hands on our behalf.
Until legislation catches up with what producers and consumers want, BioGro certification helps ‘authentically organic’ producers like us get the credit we deserve.
Validating organics through regulation would see our business boom. Many doors would open up for us as all the ‘fakes’ dropped off.
We export to Australia, Singapore, Korea, the UK, Europe and the USA. Before becoming certified-organic, our biggest focus was on claiming a share of the organic market. Since being certified, we have concentrated on growing our market share of the ‘certified-organic’ market.
It takes a long time to get established (in a market), but the longevity of the products we’ve developed so far gives us confidence that we’re on the right track.
With BioGro’s trademark and team on board we’re confident that our reputation will continue to grow.