Fonterra Launches Anchor Organic
The supply of organic milk to New Zealand’s domestic market has taken a big leap forward in recent weeks with the nationwide launch of Fonterra’s new brand, Anchor Organic.
Anchor Organic arrived on supermarket shelves on May 18 in response to increased consumer demand from kiwi households and businesses including cafes and restaurants.
Fonterra have recognised that the number of New Zealanders who buy organic has risen significantly over the last five years. The number of New Zealanders who purchase organic in some form went up from 59 per cent in 2011, to 72 per cent in 2014.
Although demand for organic products has increased, Fonterra suggests that more New Zealanders would buy organic if it was more affordable and readily available.
Anchor Organic aims to put organic milk at a closer reach to the everyday New Zealander. A glass of Anchor Organic works out to cost an extra 20cents compared to non-organic Anchor milks.
The milk is produced and processed in the Manawatu region, and supplied to supermarkets throughout the country.
To encourage dairy farmers to transition to organic production, ealier this year Fonterra also announced a top up of 1.50 per kilogram of organic milk solids as well as 6 year contracts and additional incentives.
However, as we know, the benefits of organic dairy farming go beyond providing a healthier milk alternative for consumers. Organic dairy farming supports the environments natural biodiversity and mitigates climate change.
The International Federation of Organic Agricultural Movements (IFOAM) notes that if organic practices were used on the worlds 4,883,697,000ha of farmland, around 20 per cent of global greenhouse gas emissions would be kept safely in the soil, rather than polluting the atmosphere.